Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Youku Licenses Content to Wasu Media for Cable and IPTV Broadcasting

Wasu Media, 6/26/18

Zhejiang-based new media and cable TV network operator Wasu Media Holding (000156.SZ) has announced its wholly owned subsidiary Wasu Media Networks has reached a partnership agreement with Alibaba Group's (NYSE: BABA) online video platform Youku Tudou which will grant Wasu Media the national cable DTV and IPTV broadcasting rights for Youku's video content.

Youku will provide the online broadcasting rights for cable DTV VOD and IPTV broadcasting of its video content, while Wasu Media will provide platform access for the on-demand videos, as well as their operation and management. Youku will authorize Wasu to use the film, television, and online variety content to which Youku holds the information network broadcasting rights on all of its cable TV network and IPTV platforms.

The agreement does not grant Wasu the right to sublicense Youku's content.

Under the agreement, Youku will receive a revenue share on any of its content broadcast by Wasu on cable TV or IPTV networks.

Keywords: broadcasting rights content IPTV television online video VOD Youku Tudou DTV cable TV Alibaba Group 000156.SZ Wasu Media Holding BABA


Please note, all fields are required.
None of your personal information will be shared with third parties.



The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports