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Shanda Developing Cross-Platform Content

XinhuaNet, 11/02/07

Chinese gaming firm, Shanda, has indicated it is to launch a new 'cultural engineering' project, which will use IP from online products in other cultural sectors.

Shanda is to launch an online game, to be called Ghost Fighter, based on the online novel Gui Chui Deng from its CMFU.com literature site. The novel is also to be sold in print, with cartoon and movie versions in the works as well. At the recently concluded China International Internet Culture Exhibition, Shanda revealed a number of projects adapted from traditional Chinese works and its latest games, including Shu Mountain, Creation of the Gods and World Hegemony. These games have been developed by a Shanda-funded domestic firm.

Keywords: Shanda SNDA online gaming online literature Shu Mountain Creation of the Gods World Hegemony game developer strategy Internet Gui Chu Deng Ghost Fighter

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