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CCTV Wins New Media Broadcast Rights for Olympics

CCTV.com, 12/18/07

CCTV has signed an agreement with the International Olympic Committee (IOC) giving it Internet and mobile phone broadcasting rights for the 2008 Beijing Olympic Games. Earlier in 2007 CCTV secured similar rights for TV broadcasting of the Games. The deal makes CCTV the exclusive winner of new media broadcasting rights in mainland China and Macau.

CCTV deputy director Sun Yusheng said CCTV will cooperate with a wide range of new media partners to promote CCTV's Olympics-related online and mobile phone broadcasting services, and to build an Olympics online community with "visual, interactive, and multi-terminal" features.

Keywords: CCTV new media mobile TV mobile phone TV online video Olympics IOC Macau Sun Yusheng television Internet wireless

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