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Focus Media to Be Sohu's Largest Ad Agency

Sina Tech, 2/05/08

Sohu (Nasdaq: SOHU) co-president and chief marketing officer Wang Xin has revealed that agency advertising sales now account for 30% of Sohu's advertising income, and that once Focus Media (Nasdaq: FMCN) has completed restructuring of its new media business it will be Sohu's largest advertising agent - accounting for 90% of agency advertising and 27% of all advertising income. Sohu is set to strengthen its own advertising sales team and increase control over agents. Discounted rates for advertising are still under negotiation with Focus and other agencies.

Sohu COO Gong Yu said that the recent bad weather has caused online gaming to drop off by 5%, but that this will be a temporary effect.

Keywords: online advertising Wang Xin Gong Yu Focus Media Internet online gaming Sohu

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