According to an industry insider, Google China will cooperate with Top100 to provide a free MP3 search and download service. The service will be carried on Google.cn's site, with trial listening and free download of some of the music directly from Google China's servers. Top100.cn will provide licensed music content.
The cooperation reportedly differs from other music search and linking services, in that Google China will encrypt the music and require a digital certificate for listening. However, this may limit users to playing the music on their PCs, without the option of transferring files to MP3 players, mobile phones or other mobile devices.
Accordingly, many industry pundits believe the cooperation will be ineffective in competing with Baidu, but may put Google on similar footing with Sina Music, or Aigo Music, which currently offer similar services.
Top 100 was founded by Yao Ming, Yao Ming's agent and cousin Erik Zhang (Zhang Mingji) and music industry professional Gary Ge Chen (Chen Ge). Previously it was reported that Google had invested in Top100.cn.