Baidu Offers Free Ad Space to Support Olympics

CCID, 4/30/08

Beginning April 30, online search firm Baidu (Nasdaq: BIDU) will open up "golden placement" webpage ad locations on its site, worth nearly RMB 10 mln, as well as a number of promotional resources, in order to cheer on this summer's Olympic Games. At the same time, Baidu will partner with a large number of well-known domestic brands to form a partnership to provide advertising resources to alliance partners free of charge in order to promote the Beijing Olympics.

Baidu MP3 search, Post Bar, and the Baidu logo banner will all be featured in a series of Olympic promotional activities.

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