BlueRun Ventures yesterday announced plans to invest USD 10 mln in domestic fitness club media operator Good Media. On the same day, Good Media also signed a contract with Csi-Bally Total Fitness, covering its fitness clubs around the country.
Editor's Note: Good Media was founded in August 2005, operating frames, posters, screen media, light box, and wireless media in 1,018 mid-range and high-end gyms in 30 major cities including Beijing, Shanghai and Guangzhou. It has also covered over 100 high-end entertainment venues such as bars, cafes and night clubs in Beijing, Shanghai, Guangzhou and Chengdu. Good Media's previous two rounds of funding included USD 1.5 mln from Stockholm-based VC firm BrainHeart Capital and USD 3.5 mln from KeyInvest, respectively.