Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Lenovo Mobile Sets 2008 Production Target

The Beijing News, 7/11/08

Yesterday at Lenovo Mobile's video strategy conference, Lenovo Mobile general manager Lu Yan stated that the company had reached profitability in the first quarter of the year, and now commands 4% of the domestic market. In 2008, Lenovo Mobile plans to introduce 50 phone models, in order to achieve shipments of 8 mln units and also achieve overall profitability. Lenovo Mobile lost RMB 133 mln in 2007.

In order to achieve its goals, Lenovo Mobile plans to concentrate on made-to-order ultra low-cost mobile devices (handsets priced in the hundreds of RMB), along with the production of video-capable handsets priced over RMB 1500. The company has already produced video-capable handsets that support the TD-SCDMA and CMMB standards. It plans to release a dual-mode TD-SCDMA/CMMB handset prior to the Olympics.

Keywords: sales volume pricing 2008 CMMB dual-mode Lenovo Mobile Lu Yan strategy TD-SCDMA wireless 3G mobile phone mobile phone TV

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports