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Update: China Mobile Restricts Number of Mobile Games

21st Century Business Herald, 7/31/08

A source at a mobile game developer says China Mobile (NYSE: CHL; 0941.HK) issued a notice that new restrictions on mobile games due to go into effect on August 1, will be delayed until September 1.

After the restrictions take effect, the number of games wireless value-added service providers (SPs) can offer on China Mobile';s Baibaoxiang ("Treasure Box") mobile gaming platform will be limited to 40 games for A-level providers, 30 for B-level providers, 20 for C-level providers, 6 for ordinary providers, and 2 for providers with insufficient credit ratings. Previously, the limits had been 130 games for A-level providers, 100 for B-level providers, 80 for C-level providers, 60 for ordinary providers and 30 for providers with poor rankings.

The source said that beginning next year, China Mobile could transfer all of its Baibaoxiang game content to a unified game channel.

Editor';s Note: Previously, industry sources revealed that from August 1, the Monternet games channel and China Mobile';s Baibaoxiang gaming platform would restrict the number of single player games available. For more background on this topic, please see ";China Mobile Restricts Number of Mobile Games";, MD 7/28/08 issue.

Keywords: WVAS policy SP 0941.HK Baibaoxiang China Mobile CHL mobile gaming Monternet wireless online gaming


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