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Baidu Launches CPA Advertising Platform

DoNews, 8/06/08

After 2 months of testing, Chinese online search firm Baidu (Nasdaq: BIDU) has officially launched its cost-per action (CPA) advertising platform. Currently a total of 9 advertisers and brands including online recruitment site ChinaHR, online retailer Dangdang, Kingsoft (3888.HK) Anti-virus and Skype are using the service to deliver their ads to the more than 200,000 members of the Baidu Union advertising network. Under the CPA platform, advertisers are not charged when a user views or clicks on an ad. Instead, they are charged only when a viewer performs a certain action such as registering on the site, downloading content, or when they perform some other concrete action.

Keywords: online advertising 3888.HK Baidu Baidu Union BIDU ChinaHR Dangdang Internet Kingsoft online search

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