Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Baidu Launches CPA Advertising Platform

DoNews, 8/06/08

After 2 months of testing, Chinese online search firm Baidu (Nasdaq: BIDU) has officially launched its cost-per action (CPA) advertising platform. Currently a total of 9 advertisers and brands including online recruitment site ChinaHR, online retailer Dangdang, Kingsoft (3888.HK) Anti-virus and Skype are using the service to deliver their ads to the more than 200,000 members of the Baidu Union advertising network. Under the CPA platform, advertisers are not charged when a user views or clicks on an ad. Instead, they are charged only when a viewer performs a certain action such as registering on the site, downloading content, or when they perform some other concrete action.

Keywords: online advertising 3888.HK Baidu Baidu Union BIDU ChinaHR Dangdang Internet Kingsoft online search


Please note, all fields are required.
None of your personal information will be shared with third parties.


Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports