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China Mobile Launches Handset Retail Outlet

West China Metropolis Daily, 9/03/08

On September 2, China Mobile's (NYSE: CHL; 0941.HK) RMB 200 mln new "Xin Ji" branded handset center opened its doors in Chengdu. The new center diverges from the traditional, glass-cabinet handset retail model by combining mobile entertainment, interactive games, service experience demonstrations, and handset sales together as an integrated whole.

"Xin Ji" refers to custom-designed, China Mobile-branded mobiles ordered from manufacturers.

Keywords: Xin Ji customization 0941.HK Chengdu China Mobile CHL retail sales wireless mobile phone

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