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Nokia Adjusts Strategy to Combat Counterfeiters

DIGITIMES, 9/04/08

Mobile phone manufacturer Nokia is struggling in its battle against counterfeit handsets in some rural parts of China. Deng Yuanjun, the company's manager for the Greater China region, claims Nokia is adjusting its strategy on branding, channel management, service support and price in order to prevent further losses in this market.

As part of the changes, Nokia is promoting its brand in remote rural regions. The company is offering post-sales support and training to channel partners, along with a higher commission on sales. Nokia has also dropped the price of single handsets to the RMB 200-300 range, making the official products comparable with counterfeit knockoffs.

Keywords: illegal branding mobile phone Nokia rural strategy training mobile phone vendor pricing


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