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Rumor: Taobao, Alimama to Merge

Sina Tech, 9/04/08

An informed source has revealed that e-commerce site Taobao and online advertising platform Alimama, both of whom are owned by the Alibaba Group, will merge to satisfy customer demand. The source said Alibaba would announce the merger with further details this evening, as well as the HR arrangements for the new company.

In an interview with Sina Tech in June of this year, Alimama GM Eddie Wu said Alimama was in its "infancy", adding that the site was laying the groundwork for its lines of business in order to create a basis for its maturity in three to five years' time. At the time, Wu gave no details on whether Alimama would go public.

Keywords: Alibaba Alimama e-commerce HR Internet online advertising Taobao Eddie Wu

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