China Mobile Launches SNS

China Business News, 9/11/08

A source at China Mobile (NYSE: CHL; 0941.HK) has revealed the company is launching a new online social networking service (SNS) called "139 Community" (www.mompy.com). Handset users can use their phone number to register and login at the site.

According to this source, China Mobile also intends to release other Internet products in the future.

Editor's Note: Previously, it was rumored that China Mobile was planning on setting up a new mobile Internet company. For more background, please see "Rumor: Aspire to Manage China Mobile Internet Spin-off", MD 4/07/08 issue, and "Rumor: China Mobile Establishes Subsidiary for Internet Services", MD 4/03/08 issue. The 139 Community site has several features that allow interactivity between the online site and a user's mobile phone, including the ability to send a photo, via MMS, or text-based blog from the user's handset to his online profile page.

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