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Rumor: Shanda, Lenovo to Cooperate on EZ Pod Strategy

CNET, 9/10/08

A source close to Shanda (Nasdaq: SNDA) said yesterday that the company is in the final stage of talks with Lenovo (0992.HK) to install Shanda's EZ Pod and other entertainment platforms on Lenovo PCs, and that the companies are now in the stage of selecting which PC models to use. Shanda has also discussed service partnerships with Lenovo, such as installing Shanda games on Lenovo servers, or embedding Lenovo advertisements into Shanda games.

Editor's Notes: For more background information about this negotiation, seeRumor: Shanda, Lenovo to Revive EZ Pod Strategy, MD 12/28/08 issue.

Keywords: EZ-Pod bundling 0992.HK Internet Lenovo PC Shanda SNDA strategy computer online gaming EZ Pod


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