<- November 12, 2008 ->

Paipai Reveals Strategy

Tencent Tech, 11/12/08

Tencent's (0700.HK) C2C platform Paipai officially announced yesterday that in the future Paipai will work to build a single-site, ‘social transaction' platform. Following up on this, Paipai will begin precision-targeted marketing towards QQ users, and will work to seamlessly integrate Tencent's differentiated advantages in each of its services with the Paipai platform, providing more personalized services for users.

Reportedly Tencent's QQ service has nearly 318 mln active users.

Keywords: 0700.HK, active users, C2C, Internet, marketing, paipai, QQ, strategy, Tencent, users, e-commerce

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