Giant, Jolly Cooperate on In-Game Ads

Tencent Tech, 12/26/08

Online gaming in-game advertising operator Jolly Harbor and Online game developer and operator Giant Interactive (NYSE: GA) have signed an agreement which will see Jolly Harbor and Jolly Media handle operation and sales of embedded advertising in Giant's games.

Jolly Harbor confirmed the deal, which will include conventional online advertising, in-game video advertising and in-game dynamic advertising. The first batch of brands to advertise will include China Mobile (NYSE: CHL; 0941.HK), the National Sports Administration Lottery Center, Aigo, Intel and Proctor & Gamble brands Head & Shoulders, Gillette and Pringles, along with 361 Sports. On the technical side Jolly Harbor will use its recently launched in-house management system for in-game advertising, OGM-LIVE 3.0.

Keywords: GA Giant Interactive in-game advertising Internet Jolly Harbor Jolly Media online advertising online gaming

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