SinoTech, Publicitas Merge Chinese Media Consulting Business
SinoTech, 2/16/09
Beijing-based digital marketing firm SinoTech Group (www.sinotechgroup.com.cn) and Swiss media sales company Publicitas (www.publicitas.com) announced today that they have entered into an agreement to merge Publicitas' Chinese digital consulting business, Publicitas (Beijing) Media Consulting Company Ltd, into the SinoTech Group.
The merger, which will see the two companies combine their existing assets in terms of digital advertising platforms and expertise, is expected to allow both parties to offer clients a much wider range of IT solutions to monetize web and print content.
Under the terms of the agreement, the Publicitas Media Consulting team will be integrated into the SinoTech Group team and all existing Publicitas Media Consulting clients will be supported by the SinoTech Group and have access to their Digital Ad serving and analytics technology. SinoTech Group will also be granted the Chinese rights for Publicitas tools technologies as a CRM platform being used in China today by a number of leading publishers. In addition to CRM, there is also a Swiss developed content extraction system called ASAAP, used for automatically converting print content to digital format suitable for any online publishing.
SinoTech Group employs 160 people, with offices in China, Europe, the US, and Australia.
Headquartered in Zurich, Publicitas has offices in 23 countries and more than 1,750 employees worldwide. The company belongs to PubliGroupe Ltd., a Swiss holding company based in Lausanne and listed on the Swiss Stock Exchange.
Keywords: M&A SinoTech Publicitas advertising Internet online publishing digital media advertising online advertising
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