Baidu Provides Funding for SMEs

Shanghai Securities News, 4/27/09

Chinese online search firm Baidu (Nasdaq: BIDU) has announced the launch of a "Confidence Plan", and has established a fund that will be used to help small and medium enterprises (SMEs) obtain additional business opportunities. Shen Haoyu, vice president of Baidu's commercial operations, stated that initial investments will amount to RMB 10 mln, with funds to be released in May.

Baidu has additional plans to begin large-scale enterprise training in 2009, with the goal of aiding companies to develop and implement search engine marketing plans.

A source at Baidu stated that from May 1 to May 31, any enterprise that utilizes Baidu's new Phoenix Nest professional search marketing platform to run an advertising campaign will have a chance to obtain an additional 25% in advertising value above the original payment. Baidu will provide a total of RMB 10 mln on this promotion.

Keywords: online advertising Baidu BIDU Internet online search Phoenix Nest Shen Haoyu training SME

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