8ze, HK Entertainment Firm Cooperate on Cross Promotion

17173.com, 5/08/09

Hong Kong-based entertainment firm Cayie and Shenzhen-based game operator 8ze Technology announced today that they will become strategic partners on the Three Kingdoms-themed MMORPG "Mingjiang." The partnership between the two will include Cayie's promotion of the game on its "Yulangchao" entertainment news program, broadcast on more than 40 TV stations nationwide, as well as hosting a "Mingjiang Design King" pageant on its entertainment-based SNS, Yaochengming.com. In addition, Cayie artists have been signed as image ambassadors and spokespeople for Mingjiang and 8ze Technology's next six games. In return, 8ze Technology will promote Cayie's television shows and social brands in Mingjiang, and will invest nearly RMB 10 mln for promotion and reporting on the companies' joint efforts in 60 online media and 50 print media.

Keywords: Cayie 8ze game operator Internet Mingjiang MMORPG marketing online gaming

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