Baidu to Increase Baidu Union Revenue Share

South Daily, 5/19/09

Ye Peng, COO of Chinese search engine Baidu (Nasdaq: BIDU), has stated that the company plans to implement a large increase to revenue sharing percentages for its more than 300,000 Baidu Union members, although Ye did not reveal specific percentages. Currently Baidu has paid over RMB 400 mln to Baidu Union members through its revenue sharing program.

Many webmasters from small- and medium-sized websites have complained that the Baidu Union revenue sharing percentages are too low. According to one webmaster, advertisers pay approximately RMB 0.20 per click, but webmasters receive only RMB 0.05 of that amount. With regards to revenue sharing, Ye stated that the challenge for Baidu was to maintain fast-paced business growth.

Keywords: online advertising Baidu Baidu Union BIDU Internet revenue share Ye Peng online search

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily