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GAPP Investigation Targets Browser Games

Beijing Business Today, 9/01/09

An industry source has reported that recent investigations by China's General Administration of Press and Publication (GAPP) into unauthorized foreign games have primarily targeted browser-based casual games. "Over 80% of browser-based game companies have been called in for meetings," said the source, adding that the larger browser game companies based in Beijing and Shanghai also fall within the scope of the investigation.

The source told journalists that there are currently over 400 casual browser games on the market, and approximately the same number are released each year.

According to the source, an additional problem is that the earliest browser games were nothing more than websites. Websites only require an Internet Content Provider (ICP) license to operate, while a browser-based game must apply for a network publication business license and undergo inspection and approval. The vague dual nature of early browser-based games led to the emergence of a number of inappropriate games, according to the source.

Keywords: regulation browser game Internet license GAPP online gaming

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