Baidu Launches B2C Search Marketing Program
Sohu IT, 9/29/09
Following cooperation between Chinese search engine Baidu (Nasdaq: BIDU) and 20 major brands on B2C services, Baidu has announced the establishment of a B2C online vendor alliance, along with the official launch of a "Venus 100" plan that will provide search engine marketing (SEM) solutions to small- and medium-sized enterprises. Baidu plans to open the program to an initial 100 companies; a number of B2C SMEs have already joined on in a first round.
Editor's Note: For more background information on this topic, please see "Baidu Forms B2C Partnerships with 20 Major Brands" MD 9/24/09 issue.
Keywords: online advertising Internet B2C Baidu BIDU e-commerce online search SME
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