CNNIC: China SNS Users Reach 124 Mln
CNNIC, 11/11/09
The China Internet Network Information Center (CNNIC) has released its “2009 Chinese SNS User Research Report” containing the results of phone surveys of Chinese Mainland social networking service (SNS) user behavior conducted through July 2009.
According to the report, nearly one-third of domestic Internet users are also SNS users, with the total number of SNS users expected to reach 124 mln by the end of 2009. The average SNS user has 2.78 accounts on social networking sites.
The most popular SNS websites, based on the percentage of survey respondents who said they have used a given SNS (respondents were allowed to give multiple answers), were: "QQ Xiaoyou" (literally "QQ Classmate"), 50%; Renren, 37%; Sina Spaces, 36.6%; 51.com, 27.1%, and Kaixin001, 26.4%.
The most popular features were: leaving messages for friends (51.2%), image/photo sharing (48.6%) and blog/diary functions (41.5%).
The most requested features included mobile access (40.9%), third-party payment support (25.6%), information search (22.6%), online games (21.9%) and instant messaging (21.6%).
Users were most accepting of poll or Q&A-based advertising, with 29.9% approving; 26.6% preferred website or discussion topic-based advertising, while others chose title page-based advertising (24.6%), individual homepage-based advertising (22.1%) and image gallery-based advertising (17.1%). 16.1% approved of in-game advertising, 11.5% would accept offline activity-based ads, and only 9% were in favor of advertising embedded in add-ons. 15.2% disliked all forms of advertising.
Keywords: online advertising Internet users statistics 51.com Internet Kaixin001 in-game advertising instant messaging QQ Xiaoyou market share CNNIC SNS Q&A Renren Sina Spaces third-party payment online gaming blogging penetration market size Pengyou
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