CCTV.com Launches New Online Interactive Video Products

DoNews, 11/16/09

CCTV.com has announced that two of its flagship interactive video products, 'iXiyou' ("iGrapefruit") and 'iBugu' ("iCuckoo") have begun online testing. The products combine the service models of Youtube and Hulu. 'iXiyou' (http://xiyou.cctv.com/) is primarily a platform for users to upload their own content, and includes SNS functionality. 'iBugu' (http://bugu.cctv.com/) provides direct and on-demand broadcast services. According to CCTV.com, direct broadcast content on 'iBugu' already includes nearly 600 programs from dozens of channels, and on-demand content is increasing by more than 300 hours per day.

Starting in early December, CCTV.com will begin broadcasting CCTV's news, arts, and sports channels.

Keywords: online video iXiyou iBugu content Internet SNS CCTV CCTV.com

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