Sina Q3 2009 Net Profit Down 12%

Sina PR, 11/17/09

Chinese online media company and wireless value-added services (WVAS) provider Sina (Nasdaq: SINA) has announced its unaudited financial results for the third quarter ended September 30, 2009, with net revenues reaching USD 96.4 mln, down 8.5% year-on-year, but up 6.8% quarter-on-quarter. Net income for the quarter came to USD 16.7 mln, down 11.6% YoY, but up 25.6% QoQ.

Advertising revenues decreased 16% YoY to USD 63.8 mln but were up 10% QoQ. Non-advertising revenues, 95% deriving from WVAS revenues, increased 12% YoY to USD 32.6 mln. WVAS revenues reached USD 30.9 mln, up 14% YoY.

The company estimates Q3 2009 revenues will be between USD 93 mln and USD 96 mln, with advertising revenues to be between USD 61 mln and USD 63 mln, and non-advertising revenues to be between USD 32 mln and USD 33 mln.

To see Sina's full earnings report, please click here.

Keywords: online advertising mobile data SP portal Internet profit Q3 2009 online media WVAS Sina revenue fiscal report

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