Youku to Raise 2010 Ad Prices
Sina Tech, 12/15/09
Wei Ming, VP of Beijing-based online video sharing platform Youku, said that although per-unit bandwidth costs appear to be falling, current revenues are still insufficient to offset bandwidth costs. Wei revealed that Youku is currently working out next year's ad pricing. Certain front-page ad positions are already reserved until April or May of next year, and a portion of ad position prices will increase at least 20-30%. According to Wei, Youku currently has over 300 advertisers, among which the three most important industries are fast-moving consumer goods (FMCG), IT, and automobiles.
Keywords: online advertising Wei Ming Internet online video Youku revenue video advertising
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