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SARFT: DTV Subscribers Reach 62 Mln in 2009

HC360, 1/15/10

China's State Administration of Radio, Film and Television (SARFT) has announced that the total number of cable TV subscribers nationwide reached 174 mln in 2009, up 10 mln users or 6.1% from 2008. Liaoning, Jiangsu and Shandong all recorded increases of more than 1 mln subscribers. As a result of DTV conversion efforts, digital cable TV subscribers reached 61.99 mln, accounting for 35.63% of total cable subscribers nationwide, increasing by 16.72 mln or 36.94% compared to 2008, the largest one year increase in DTV subscribers since 2006. Jiangsu, Zhejiang, Hubei, Hunan and Guangdong all recorded increases of more than 1 mln DTV subscribers in 2009. China's paying cable DTV subscribers reached 7.05 mln in 2009, accounting for 4.06% of total cable subscribers and up 2.56 mln or 57.02% from 2008.

Cable TV networks recorded an estimated RMB 39.1 bln in revenues for 2009, accounting for 23.52% of total broadcast television industry revenues, and up RMB 2.15 bln or 5.82% YoY. Cable TV revenues were over RMB 2 bln in each Guangdong, Jiangsu, Zhejiang and Shandong. RMB 26.9 bln of cable TV revenues were generated by viewing fees, which accounted for 16.18% of total industry revenues, up RMB 1.9 bln or 7.61% YoY. Guangdong, Jiangsu, Shandong, Zhejiang, Chongqing and Liaoning all recorded revenue from viewing fees over RMB 1 bln. Of those revenues, cable DTV premium programming fees generated RMB 2.54 bln, up RMB 1.12 bln or 78.89% compared to 2008.

Keywords: national statistics revenue television users DTV cable TV SARFT premium programming

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