Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

SARFT: DTV Subscribers Reach 62 Mln in 2009

HC360, 1/15/10

China's State Administration of Radio, Film and Television (SARFT) has announced that the total number of cable TV subscribers nationwide reached 174 mln in 2009, up 10 mln users or 6.1% from 2008. Liaoning, Jiangsu and Shandong all recorded increases of more than 1 mln subscribers. As a result of DTV conversion efforts, digital cable TV subscribers reached 61.99 mln, accounting for 35.63% of total cable subscribers nationwide, increasing by 16.72 mln or 36.94% compared to 2008, the largest one year increase in DTV subscribers since 2006. Jiangsu, Zhejiang, Hubei, Hunan and Guangdong all recorded increases of more than 1 mln DTV subscribers in 2009. China's paying cable DTV subscribers reached 7.05 mln in 2009, accounting for 4.06% of total cable subscribers and up 2.56 mln or 57.02% from 2008.

Cable TV networks recorded an estimated RMB 39.1 bln in revenues for 2009, accounting for 23.52% of total broadcast television industry revenues, and up RMB 2.15 bln or 5.82% YoY. Cable TV revenues were over RMB 2 bln in each Guangdong, Jiangsu, Zhejiang and Shandong. RMB 26.9 bln of cable TV revenues were generated by viewing fees, which accounted for 16.18% of total industry revenues, up RMB 1.9 bln or 7.61% YoY. Guangdong, Jiangsu, Shandong, Zhejiang, Chongqing and Liaoning all recorded revenue from viewing fees over RMB 1 bln. Of those revenues, cable DTV premium programming fees generated RMB 2.54 bln, up RMB 1.12 bln or 78.89% compared to 2008.

Keywords: national statistics revenue television users DTV cable TV SARFT premium programming

Feedback

Please note, all fields are required.
None of your personal information will be shared with third parties.

SendingSending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports