CNNIC: China's Online Video Users Reach 240 Mln
CNNIC, 4/07/10
According to its annual 2009 research report on online video applications in China, the China Internet Network Information Center (CNNIC) announced today that as of the end of 2009, online video users in China reached 240 mln.
According to the report, 66.8% of respondents reported time spent watching television had decreased, with 23.7% of those users stating they basically no longer watch television programs on TV. 56.7% of respondents said they are more dependent on the Internet than TV.
Films and television programs were the most commonly named content when respondents were asked what their favorite type of content was, garnering 77% and 70.5% of users respectively.
71.6% of respondents said they used regular search engines to find video content; 53.9% of respondents found content through word of mouth or SNS websites, while 43.8% used on-deck search on specific online video websites.
Over 98% of respondents said they used broadband connections to watch online videos, while only 0.9% said they used narrowband connections.
47.9% of respondents watched online video content every day.
62.9% of respondents reported that advertising on online video services is acceptable.
According to the report, 53.6% of respondents were unaware that websites provided HD video, while fewer than 36.4% noticed and utilized HD content, and 9.9% noticed the feature but declined to use it. Among those who viewed HD video content, almost 55.4% were satisfied with video definition and 48.9% said they were satisfied with speed.
Surveys for the report were conducted through December 31, 2009 using a computer-assisted telephone interview (CATI) methods.
Keywords: national statistics market size Internet users online video CNNIC
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