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9You Issues Apology for Using Adult Actress

DoNews, 7/21/10

Chinese online game developer and operator 9You has issued a formal public apology for inviting Japanese adult film actress Sola Aoi to preside at a release conference for the open beta of its self-developed MMORPG Dungeon & Heroes on June 17.

9You committed to deleting all promotional information related to the event and to cancel all related future events, and undergo internal reforms, including punishing the marketing team responsible for the event. 9You's marketing team has already seen changes in staffing.

Keywords: pornography 9You Dungeon & Heroes Internet marketing open beta MMORPG self-developed game online gaming HR

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