Taobao: Jan-July Shoe Sales Exceed RMB 7.6 Bln

Sohu IT, 8/12/10

According to statistics from Chinese e-commerce company Taobao's "Taobao DataCube" platform, during the 7-month period from January to July 2010, Taobao transaction volume for shoe products was over RMB 7.6 bln. Sales of shoes on Taobao surpassed RMB 9 bln in 2009, including RMB 1.1 bln in men's shoes and over RMB 4 bln in women's shoes, as well as over RMB 4 bln in athletic shoes.

Taobao said that all brands and merchants in its B2C shoe mall (xie.taobao.com) are Taobao Mall caliber businesses, with many of them official online stores for major brands. A number of major domestic B2C retailers such as OkayBuy also have official outlets in Taobao Mall.

Editor's Note: For more background on this topic, please see "Taobao Launches B2C Shoe Channel" MD 5/10/10 issue.

Keywords: e-commerce Taobao Internet statistics OkayBuy B2C Taobao DataCube apparel

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