Taobao Unveils SNS Marketing Platform
Netease Tech, 9/01/10
Chinese B2C and C2C e-commerce site Taobao has opened an SNS-based marketing platform called "Tao Manyi" ("Taobao Satisfaction"). The platform (manyi.taobao.com) was developed by Taobao and Chinese online forum solutions provider PHPWind, a subsidiary of Alibaba Group.
Taobao said the combined SNS and portal platform is a new form of e-commerce website. Tao Manyi's first ten partner sites, including Chinese online community Tianya, automobiles site Autohome, women's fashion site Lady8844.com, and Changzhou, Jiangsu province regional portal Hualongxiang.com, will help carry out a promotional campaign.
Keywords: e-commerce Taobao Internet marketing PHPWind B2C C2C online community SNS
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