Baidu Post Bar Reaches 1 Bln Visits Daily

The Beijing News, 9/26/10

Shu Xun, GM of Chinese Internet company Baidu's (Nasdaq: BIDU) Baidu Post Bar BBS division, has revealed that traffic has doubled since the product was placed under its own division in August 2009, reaching 1 bln daily visits at its peak.

Baidu Post Bar is currently looking into generating revenue through social games. Shu said that Baidu Post Bar will release self-developed social games early next year. If successful, Baidu Post Bar will develop a game API to allow third-party developers to also release games on the platform.

Shu added that Baidu Post Bar's next goal is to improve the site's SNS functionality. Since its release ten months ago, iPost Bar has reached 60 mln registered users.

Editor's Note: For more background on this topic, please see "Baidu Opens Post Bar Business Division" MD 8/10/10 issue.

Keywords: Internet Baidu Baidu Post Bar BBS SNS API registered users BIDU Shu Xun iPost Bar online gaming Internet traffic self-developed game social game

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