Ministry of Culture to Launch IPR Protection Campaign
People.com.cn, 11/11/10
The Chinese Ministry of Culture will be carrying out a nationwide online copyright and IPR enforcement campaign through March, 2011, in order to stem the rising tide of pirate game servers, illegal music downloading sites, and other forms of intellectual property theft.
The primary goals of the campaign will be to wipe out unapproved and illegal activities associated with online games, internet cafes, and music distribution and performance. Specific targets within the online gaming sector include pirate servers, sites that distribute illegal software add-ons (typically cheats and hacks that give players unfair advantages), illegal transactions involving virtual goods, and counterfeiting of online currency. The campaign will also increase supervision and enforcement in the area of cartoon games in order to eliminate products containing pirated, sexual, and violent content.
In the music sector, the campaign will target sites that illegally distribute music via streaming, downloading, or as unapproved samples. In addition, the campaign will undertake stricter supervision of music performance halls and karaoke bars in order to clean up content on karaoke machines, and prevent unauthorized use of music content in lip-syncing and song and dance shows.
A third branch of the campaign will involve auditing video servers in internet cafes in order to prevent operators from uploading pirated content for patrons to view, download, or re-distribute.
Keywords: online music IPR infringement pornography online video regulation online gaming Internet karaoke IPR copyright Ministry of Culture piracy Internet cafe
Sending
