Shanda Explores Vertical Search
Wabei, 12/02/10
In a Q3 2010 financial report conference call, Chen Tianqiao, CEO and chairman of the board of Chinese online entertainment company Shanda Interactive (Nasdaq: SNDA), revealed that, "Shanda is actively exploring vertical search, to find ways to help users discover, find and recommend the content they like and need." The company has already initiated collaborations with search engine companies, and is developing its own search technologies at the Shanda Innovation Center to address the application of vertical search to the company's entertainment content, including online literature, music, and movies.
Keywords: Shanda Chen Tianqiao Internet vertical search SNDA online search
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