Sohu Announces 2011 Video Development Strategy

Oriental Morning Post, 12/04/10

Chinese Internet firm Sohu (Nasdaq: SOHU) announced its 2011 development strategy for Sohu Video (tv.sohu.com) yesterday, saying that it would invest more than RMB 100 mln in the site and would pursue a strategy of gaining a reputation as an authoritative provider of news, media resources, and self-produced content.

Although it did not provide any specific figures, Sohu said it had invested "more than twice" the amount it spent on licensing deals on updates to its nationwide internet traffic nodes.

Sohu chairman and CEO Charles Zhang had said previously that Sohu would invest RMB 200 mln in Sohu Video during 2010.

Keywords: online video Charles Zhang Internet strategy Sohu investment

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