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Netease Launches Online Luxury Mall

DoNews, 1/18/11

Netease (Nasdaq: NTES) subsidiary luxury goods B2C e-commerce site L.163.com has officially begun online testing, following in the footsteps of the company's other forays into e-commerce, shop.163.com, and group buy site tuan.163.com.

An internal email at Netease stated that "L.163.com began conducting testing on January 17, 2011." Official statements declare that the site carries 36 top international brands including Versace, LV, Prada, and Gucci. Products are available in 5 categories: leather handbags, jewelry, clothing, watches, and shoes. All products are sold at a discount, some for as little as 10% of retail prices.

The site is already being promoted on the Netease homepage, and customers can already make purchases on the site. Payments can be made with bank cards, Alipay, and Netease ePay.

Editor's Note: For more background on this topic, please see "Netease Unveils B2C Mall" MD 12/16/10 "Netease Launches Group Buy Directory Site" MD 11/08/10 issues.

Keywords: L.163 Netease e-commerce Internet B2C NTES luxury

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