Sina Games, 2/21/11
Chinese internet company Sina (Nasdaq: SINA) has begun a one week trial of its "Kan Youxi" in-game video platform.
The new video content platform (kan.games.sina.com.cn) has two components: "Bo Youxi" software that allows users to record and broadcast gameplay in real-time, and the "Kan Youxi" website where viewers can watch those broadcasts.
The broadcast software has not been made available for the trial, while the website currently offers more than 60 videos. Sina Games GM Liu Yunli said the broadcast platform will be released as soon as possible.