Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Sina Games Launches Real-Time Gameplay Broadcast Platform

Sina Games, 2/21/11

Chinese internet company Sina (Nasdaq: SINA) has begun a one week trial of its "Kan Youxi" in-game video platform.

The new video content platform ( has two components: "Bo Youxi" software that allows users to record and broadcast gameplay in real-time, and the "Kan Youxi" website where viewers can watch those broadcasts.

The broadcast software has not been made available for the trial, while the website currently offers more than 60 videos. Sina Games GM Liu Yunli said the broadcast platform will be released as soon as possible.

Keywords: online video online gaming Internet Sina Liu Yunli

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports