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Taobao Invests RMB 200 in Consumer Protection

DoNews, 2/28/11

Chinese B2C & C2C e-commerce website Taobao today announced it plans to invest a further RMB 200 mln in consumer protection, as well as cooperate with nine government agencies in cracking down on IPR infringement.

Taobao's move will also see the company issue a monthly consumer protection white paper aimed at keeping the public informed of the company's latest efforts to protect consumers. In addition, new services will be offered to Taobao customers in key product categories, such as an online section solely offering products backed by a seven-day, no-questions-asked guaranteed refund, and another offering products backed by a "satisfaction guaranteed or triple your money back" policy.

Keywords: e-commerce Taobao Internet IPR infringement B2C C2C piracy warranty

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