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Taobao Redesigns ETao Search Engine

Tencent Tech, 5/11/11

Hangzhou-based C2C & B2C e-commerce site Taobao released an updated version of its vertical shopping search engine ETao today. Changes include improved shopping guide channel search results and the addition of a group buy directory.

ETao stated that search algorithms used on the home page of the previous version of the site weren't sufficiently precise. The designer for the original version favored using all-purpose search algorithms, but changes in the updated version have been made specifically to provide users with search results which better reflect their shopping needs.

ETao currently works with more than 500 third-party merchants with a total of 15 mln products, for a grand total of 600 mln products including those available on Taobao.

With the addition of group buy as part of its redesign, ETao now provides aggregated search results using data from Taobao's own Juhuasuan group buy channel as well as third-party group buy sites such as FTuan. Users who log in to ETao can complete their group buy transactions using Alibaba Group's Alipay online payment platform.

Keywords: e-commerce Taobao Internet Alipay B2C C2C online payment Ftuan Etao group buying online search Juhuasuan

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