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Moca World Obtains USD 10 Mln in Funding

Tencent Tech, 6/14/11

Song Xiaofei, CEO of Chinese mobile game developer Moca World, said recently that the company had received USD 10 mln in funding. The funds will be used primarily to develop mobile games for smartphone platforms and to expand into the Japanese market, Song said, adding that Moca will position itself as the Zynga of the mobile gaming space.

Currently, Song said, smartphone platforms occupy a small subset of the mobile phone market, claiming the Android and iOS platforms together account for 13% to 14% of China's total mobile market. The demographic segments who use these platforms are unwilling to spend money on mobile games, he said, noting that 60% of mobile gaming revenues in China currently come from "shanzhai" (knock-off) handsets and domestic brand phones. From a longer-term perspective, however, the iPhone has great potential with high-end Chinese consumers, according to Song, and the market for low-end Android handsets priced at RMB 1,000 or below could become mainstream next year or the year after.

Moca World's flagship game Mo You Ji still uses the KJava platform. Song said that while Moca World could port the game to the Android and iPhone platforms, it would wait until user numbers and market conditions were appropriate before doing so.

Editor's Note: For more background on this topic, please see "Java Handsets Dominate China's Mobile Gaming Marke" MD 6/08/11 issue.

Keywords: overseas market share national statistics mobile gaming Moca World smartphone funding shanzhai wireless KJava low-end Song Xiaofei Mo You Ji handset Japan segmentation

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