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Foodie SNS Douguo Wins Shanda Funding

Beijing Times, 6/24/11

Food recipe exchange SNS Douguo announced yesterday that it had landed first-round funding from Chinese online media provider and game operator Shanda Interactive (Nasdaq: SNDA). Douguo founder and CEO Wang Yuxiang said that the funding will be used in R&D of new products, enhancement of user experience and recruitment.

Wang added that expanding the website's online community and releasing a mobile client are currently the company's two main areas of focus. Douguo will undergo a site redesign this month, followed by increased efforts to promote interaction on the site. An iPad client for Douguo will be released in July this year.

Douguo previously released third-party clients for the Android mobile operating system in February this year, followed by an iPhone client in May. The Android client has been downloaded more than 1 mln times.

Wang also said that as of mid-June this year, Douguo had amassed nearly 100,000 site members, who have shared more than 100,000 original recipes on the site.

Keywords: investment Wang Yuxiang mobile application registered users Shanda Internet funding SNDA SNS first-round Douguo

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