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CCTV Home Shopping Announces RMB 10 Bln Procurement Plan

DVB CN, 7/18/11

CCTV Home Shopping ( recently announced a RMB 10 bln procurement plan and its strategic supplier policy during a recent meeting in Beijing. Under the new policy, suppliers are not required to purchase TV advertising on the channel or pay fees to offer products on IGoCCTV, and IGoCCTV will not hold suppliers' revenue share but rather transfer it immediately. As of the end of June, IGoCCTV reached 35 mln households in 158 prefecture-level cities, and is expected to reach 45 mln households by September.

Keywords: TV advertising home shopping policy procurement television users CCTV revenue share IGoCCTV

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