Marbridge Daily

<- July 20, 2011 ->

Baidu Merges Post Bar into Major Products Division

Sina Tech, 7/20/11

Chinese internet company Baidu (Nasdaq: BIDU) has confirmed that it recently dissolved its Post Bar editorial team, merging Baidu Post Bar operations and marketing with Baidu's major products technical team. Shu Xun, head of the Post Bar team, has been transferred to another postion within the company.

The change was announced internally this week. While certain parts of Baidu's corporate restructuring plan have yet to be implemented, it is now known that Baidu will no longer rely on independent key performance indicators (KPI).

Operation of Baidu Post Bar will continue following the restructuring. A source within the company said that Baidu has always placed a high degree of importance on strategy for its community forum, and that following the merger of Post Bar with other products, Baidu will invest further resources into promotion of the service.

Editor's Note: For more information on this topic, please see "Baidu Post Bar Division Absorbs Microblog Service," MD 5/13/11 issue.

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