Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Baidu Q2 2011 Profit Up 95% YoY

Baidu, 7/25/11

Chinese internet company Baidu (Nasdaq: BIDU) today announced its unaudited financial results for the second quarter ended June 30, 2011. Total revenues in Q2 2011 were RMB 3.415 bln (USD 528.4 mln), a 78.4% increase from Q2 2010.

Net income in Q2 2011 was RMB 1.633 bln (USD 252.6 mln), a 95.0% increase from Q2 2010.

Online marketing revenues for Q2 2011 were RMB 3.414 bln (USD 528.3 mln), representing a 78.4% increase from Q2 2010. Baidu had approximately 298,000 active online marketing customers in Q2 2011, representing a 17.3% increase from Q2 2010 and an 8.8% increase from Q1 2011. Revenue per online marketing customer for the second quarter was approximately RMB 11,500 (USD 1,779), a 53.3% increase from Q2 2010 and a 29.2% increase from Q1 2011.

Traffic acquisition cost (TAC) as a component of cost of revenues was RMB 269.1 mln (USD 41.6 mln), representing 7.9% of total revenues, as compared to 9.7% in Q2 2010 and 8.2% in Q1 2011.

Bandwidth costs as a component of cost of revenues were RMB 146.7 mln (USD 22.7 mln), representing 4.3% of total revenues, compared to 3.5% in Q2 2010. Depreciation costs as a component of cost of revenues were RMB 143.2 mln (USD 22.2 mln), representing 4.2% of total revenues, compared to 4.4% in Q2 2010.

Research and development expenses were RMB 298.7 mln (USD 46.2 mln), an 87.5% increase from Q2 2010. The increase was primarily due to increased R&D headcount.

Baidu currently expects to generate total revenues in an amount ranging from RMB 3.950 bln (USD 611.1 mln) to RMB 4.050 bln (USD 626.6 mln) for Q3 2011, representing a 75.1% to 79.5% year-over-year increase.

To view Baidu's full earnings report, please click here.

Keywords: online search guidance Internet profit revenue Baidu R&D BIDU Q2 2011 fiscal report online advertising

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports