Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Tudou Discounts IPO 62% Compared to Youku

Sina Tech, 8/16/11

Chinese online video site Tudou has valued its IPO at a 62% discount compared to rival Youku (NYSE: YOKU), following a drop in equity prices this month. Tudou's content licensing costs increased eleven-fold between 2008 and 2010, reaching RMB 68.2 mln.

According to Chinese market research firm Analysys, Tudou had only 14% of China's online video advertising market in Q2 2011, compared to 17% at the end of 2010. Youku's market share increased by two percentage points to 23% and Sohu's (Nasdaq: SOHU) rose from 7.9% to 13%, while the remainder split between five other firms including Baidu's (Nasdaq: BIDU) joint-venture online video site Qiyi, Xunlei, and Ku6.

Keywords: national statistics market share Internet IPO online video Tudou Youku Sohu YOKU Q2 2011 online advertising video advertising

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports