Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

China Telecom Opens 2011 IPTV STB Tender

CCID, 8/28/11

China Telecom (NYSE: CHA; 0728.HK) has recently opened bidding for IPTV set-top box (STB) procurement contracts. The contracts are for 2.83 mln SD STBs and 880,000 HD STBs.

18-20 manufacturers are taking part in the bidding, the majority of which participated in and passed an IPTV STB testing program organized by China Telecom in the second half of last year.

China Telecom has previously launched two bidding rounds for IPTV terminal procurement contracts, one in 2008 and one in 2009. In 2008, twelve manufacturers participated, with an average price per STB of RMB 497. Sixteen manufacturers participated in 2009, with an average STB price of RMB 338, of which the highest price was RMB 388 and the lowest was RMB 285. Procurement contract bidding for IPTV STBs puts China Telecom in a very strong bargaining position, and one industry insider estimates that this round of bidding will usher in a new low price for ITPV STBs, significantly reducing IPTV STB manufacturers' profit margins.

China Telecom currently has more than 9 mln IPTV users.

Editor's Note: For more information on this topic, please see "China Telecom Prepares for IPTV Tender," MD 10/26/10 issue.

Keywords: China Telecom IPTV procurement telecom television bidding set-top box 0728.HK CHA pricing IPTV subscribers

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports