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Huawei Hires IBM as Brand Strategy Consultant

Tencent Tech, 9/15/11

Chinese telecom equipment and terminal manufacturer Huawei has confirmed that it has retained IBM as a brand strategy consultant for its expansion into tablets, smartphones, and cloud computing. Huawei spokesman Ross Gan said the project, slated to finish before the end of November, involves 25 IBM consultants.

Keywords: hardware Ross Gan strategy telecom wireless Huawei IBM cloud computing handset computer smartphone branding tablet

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