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Tencent Posts Group Buy Deals on Microblog Platform

TechWeb, 9/29/11

Chinese internet company Tencent's (0700.HK) group-buy site QQ Tuan (tuan.qq.com) has begun posting embedded group-buy deals and product information to Tencent Microblog, including product name, price, discount value, and images of the product.

A Tencent Microblog employee said that the new technology for embedded deal information was still undergoing small-scale beta testing, but that Tencent could partner with other B2C companies on the feature moving forward. The employee added that during the current round of beta testing, viewers will have to click through to the QQ Tuan page to buy the product advertised, but that in the future, users may be able to buy the deal directly from the Tencent Microblog page.

Keywords: online advertising Internet B2C Tencent QQ Tuan e-commerce group buying microblogging

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