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Alibaba Group Invests RMB 1 Bln into ETao Search Engine

DoNews, 11/02/11

Chinese e-commerce conglomerate Alibaba Group has announced plans to invest RMB 1 bln in its ETao e-commerce search engine.

ETao will develop a single-login cross-platform account system enabling users to use their Taobao or Alipay accounts to log into ETao and directly purchase items from over 600 partner B2C sites, including Chinese home appliance and consumer electronics retailer Gome (0493.HK) and Chinese B2C clothing website Vancl.

According to data released by ETao, as of the end of October the search engine covered over 5,000 online shopping sites and 600 group buy sites offering 1 bln products and 200 mln user comments in such areas as consumer electronics, home appliances, apparel, foodstuffs, and pharmaceuticals.

Keywords: e-commerce Internet B2C Alibaba Group Etao investment online search

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